Cereal Wars – A Divine Mission | 1

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/10bef1d9-3f71-4e75-84c8-ab77fa4c46b5.mp3?_=1

It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal.

But when he refuses to exploit the full profit potential of his creations, one of his former patients seizes the opportunity to become a breakfast millionaire — much to the frustration of Dr. Kellogg’s long-suffering younger brother Will.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)