Building a Strong Online Community: Best Practices from Influencers

In this episode of the GaryVee Audio Experience, I had the pleasure of hosting an insightful conversation with influencers on Instagram Live. We kicked off by discussing the ever-evolving nature of social media algorithms and how creators are winning on merit rather than follower counts. We dove into the potential of Snapchat Spotlight, emphasizing its current gap in the market and how it’s a fantastic opportunity for both seasoned creators and newcomers.Our discussion also touched on the complexities of raising children in the digital age, where influencers shared their experiences and concerns about overexposure and the potential long-term effects on their kids.

We talked about the importance of teaching empathy, compassion, and accountability to our children to prepare them for the real world.Gary Vee shared his thoughts on the critical role of self-esteem in navigating social media, highlighting that building genuine self-worth is key to handling online interactions. We also explored the challenges influencers face with negative feedback and the importance of not letting it overshadow the positive impact they can make.We covered the significance of engaging with your audience, focusing on the value of building a strong, supportive community rather than chasing follower counts.

The conversation included practical advice on content creation strategies tailored to different platforms and how to maintain a balance between personal life and online presence.

Overall, this episode is packed with valuable insights for anyone looking to understand the nuances of social media, build a robust online community, and effectively manage the pressures of being a content creator in today’s digital landscape.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)