Balancing Measurement, Common Sense and Intuition | 4A’s Strat-Fest Fireside Chat

https://anchor.fm/s/f39a864/podcast/play/5792132/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27414295-48000-2-589e6cbc2cb75.m4a?_=1

Hope your Sunday is going absolutely perfectly. Today’s you’ll hear an awesome episode from the 4As Strat fest in October of 2016. I talked a lot about the shortcomings of traditional media, dealing in alternatives and the ROI of different situations. Enjoy the episode and the rest of your weekend, please please let me know what you thought on social @garyvee <3 

Timestamps:

6:23 – Why the Traditional Media is Broken 

9:05 – What Gary Does for a Living 

12:40 – Common Sense and Measurement Matters

14:25 – Measuring the “Thing”

14:52- The Structure of the Game
 
16:15- Not Believing in What You Sell 
 
17:15- Understanding the Seed
 
21:53- Strategy to Buy the Jets
 
24:00 – The Real Business Pitch for Clients 
 
31:25 – Dealing in Alternatives

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)