Bacardi vs Pernod Ricard | Rum and Revolution | 1

July 14, 2021 Laura Bosch 151 Views

https://dts.podtrac.com/redirect.mp3/chrt.fm/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/13a36e79-359a-4cc9-ad53-51a14a0dc9e4.mp3?_=1

When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too.

Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

OurCrowd – The OurCrowd account is FREE, just go to ourcrowd.com/BW.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)