Attention, Business, & Creative: The ABC’s of Brand Building

February 9, 2021 Laura Bosch 177 Views

https://anchor.fm/s/f39a864/podcast/play/26427875/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-9%2F96c8e31f-5e9a-6c4f-a396-3fb4f67439e4.mp3?_=1

Today’s episode is a keynote speech that I gave for Anheuser-Busch, discussing this transformational time for Madison Ave and how it goes beyond the effects of the COVID-19 pandemic. I detail my ABC’s of building brand and how the current marketing industry can adapt to the current digital world. Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)