Are CMOs Obsolete?

June 30, 2023 Laura Bosch 245 Views

https://anchor.fm/s/f39a864/podcast/play/72814707/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-30%2F337455275-44100-2-5f4c0044a02ba.mp3?_=1

On today's episode, I sit down with marketing legend Marc Mathieu who has held major marketing roles at some of the world's largest companies such as Coca-Cola, Unilever, Samsung, and more. He currently runs Salesforce's emerging tech studio. We discuss some of the mistakes companies make in trying to future-proof their business and talk about AI and its functionality of it in the workplace. We also dive into topics such as TV ads and embracing change. This episode will bring value to Fortune 500 CMOs and small businesses alike. You won't want to miss it! Enjoy

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)