An Interview with TechMedia Co.

https://anchor.fm/s/f39a864/podcast/play/5793027/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27415191-48000-2-3d6032980a263.mp3?_=1

For those looking for specific thoughts and advice about the current digital and marketing landscape, here’s a great bite-sized interview for you. It might get lost in the audio so see below for the questions being asked.

Questions: 

We know you’re very high on Snapchat and the potential for marketers.  Are there any best practices you see for those already on the platform?  

You’ve always been smart about timing and where to put your chips.  What platforms are currently overpriced for performance aka the “banner ads” of platforms?  What areas are still untapped and delivering the most bang for the buck? 

Similarly, any new/emerging platforms you see on the cusp of breaking out?

Live video – Facebook Live, Periscope and others – where have you seen these platforms being used most successfully?  Where does the potential lie to have the most impact for brands?

What’s your current view on podcasts/video podcasts? Where do they fit into a B2B or B2C marketers overall marketing plan?

 

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)