Allbirds: The Rise and Fall of Direct to Consumer | 5

Allbirds was once valued at$4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds’ luck had changed.Find outwhat wrong for the company and the DTC market broadly, and how they’re trying to find their footing again.

Featured Guests: Ann Gehan, Retail Reporter atThe Information Elizabeth Segran, Senior Staff Writer atFast Company

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