Allbirds: The Rise and Fall of Direct to Consumer | 5

April 25, 2024 Laura Bosch 101 Views

Allbirds was once valued at$4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds’ luck had changed.Find outwhat wrong for the company and the DTC market broadly, and how they’re trying to find their footing again.

Featured Guests: Ann Gehan, Retail Reporter atThe Information Elizabeth Segran, Senior Staff Writer atFast Company

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)