A Rant: Hacking Attention For Acquisition

https://anchor.fm/s/f39a864/podcast/play/5792695/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27414859-44100-2-eafab9b52dd6f.mp3?_=1

This clip elaborates on my idea of subtle attention hacking with the goal of acquisition. I dive into a few recent examples, like why my Natty Light sweater choice while courtside at the Knicks game was a good idea and how it got me social attention and influence without having to do any action, as well as the reasoning behind putting my agency cards up for a few minutes before each talk I do. Some good insights here !!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)