3 Unconventional Strategies to Grow Small Businesses In 2019

March 7, 2019 Laura Bosch 116 Views

https://anchor.fm/s/f39a864/podcast/play/5792246/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27414410-48000-2-3629dc8d2537a.mp3?_=1

A lot of entrepreneurs and marketers miss the point when it comes to influencer marketing …

It’s not about who has the most followers or who’s “verified.” It’s about who has the attention of the people you’re trying to reach.

The truth is, many micro-influencers with 1,000 – 4000 followers will produce better business results for a company than a verified account with 300,000 followers because they have more “depth.”

I talk more about this and other strategies small businesses can use to grow sales in 2019 :

1. Charge more for your time

2. Understand the impact of Micro Influencers

3. Balance listening to the market & holding your conviction

Check it out and let me know what you thought @GaryVee on Twitter!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)